Short Description
Understand the business, its challenges and goals, then define the positioning, priorities, messaging and plan that should guide the work.
Who It Is For
Companies preparing to launch, businesses repositioning their presence and teams that need a clear direction before investing in identity, content and a website.
Problems Addressed
Services may exist without a clear relationship between them. The profile, website and presentations may introduce different versions of the company. Or the public presence may no longer reflect the business. We begin by identifying the actual gap and the decisions it requires.
Outcomes
An agreed direction covering the audience, value, messages and priorities, giving design, writing and delivery a shared reference.
Approach
I review the company, its current materials and goals, discuss customer questions and the offer, then translate the findings into practical decisions about positioning, presence and priorities.
Process
Understand the context and central question; review the offer and materials; define audience and positioning; develop messages; agree priorities and the next stage.
Deliverables
Depending on the agreed scope: a brand brief, positioning and value proposition, core messages, service structure, a presence roadmap and an execution brief for subsequent work.
Engagement Format
A defined consultation or foundation stage before implementation. Inputs, outputs, timing and scope are agreed before work begins. The engagement can continue into building and launch.
FAQs
Is this suitable for an established company? Yes, especially when its business or audience has changed and its materials have not kept pace.
Does it include identity or website design? This stage establishes direction. Implementation can form part of a wider engagement with separately defined deliverables.
What should I prepare? An introduction to the company, current materials, main services, intended audience and the decision you need to make. Further inputs depend on the project.