Mark each item Ready, Needs revision or Not applicable. Assign an owner and next action to anything requiring work. The aim is to identify obstacles to understanding the company or making contact before launch.
Direction and messaging
Does the short introduction explain the offer and audience? Do services reflect available work? Do the homepage, profile and presentations use consistent names and scope? Can each important claim be supported?
Identity and materials
Is the correct logo in use? Are colours, type and applications consistent? Does the team have the approved profile, presentation and signature? Are images relevant and authorised for use? Are concepts identified as concepts?
Website and content
Does each service page explain audience, scope, outputs and working arrangements? Do links work? Are contact details correct? Are any draft messages or unapproved promises visible? Is essential information clear on mobile?
Arabic and English
Do both languages describe the same scope? Are service names consistent? Are buttons, forms and messages understandable in each language? Does language switching reach the available corresponding page?
Enquiries and follow up
Has submission been tested through to receipt? Is someone responsible for follow up? Does confirmation describe what actually happened? Is an alternative contact route available? Does data use copy reflect actual practice?
Launch and operation
Are the destinations of launch messages ready? Does the team know which version is approved? Who reviews early feedback? Who updates the website and shared files? Are measurement objectives and tools defined within scope?
Action record
Item: …
Status: …
Required revision: …
Owner: …
Review date: …
Recheck result: …
Short Description
A practical checklist for messaging, identity, company materials, the website, both languages and the contact journey before launch.
About this resource
An on-page tool for organising the review with your team. Recheck revised items before launch. Completing the list does not by itself guarantee commercial outcomes or establish readiness across every technical area.