Short Description
Support the business after launch through content, marketing, SEO, campaigns and customer experience, with CRM, automation and systems where needed.
Who It Is For
Companies that need to operate and improve an existing presence, or connect content, campaigns and enquiries through clearer priorities and follow up.
Problems Addressed
Publishing without a clear purpose, messages that conflict with service pages, unsuitable enquiries and gaps in lead follow up or performance understanding.
Outcomes
A practical plan connecting content, channels, customer experience and follow up, with implementation priorities and measures that inform decisions.
Approach
I begin with the offer, current journey and available information, then identify improvements to messaging, pages, content and channels. Systems and automation follow where they address a defined operational need.
Process
Review the situation and inputs; define priorities and measures; plan content and channels; implement agreed improvements; review results; adjust the plan.
Deliverables
Depending on scope: a content and marketing plan, page and article copy, SEO improvements, campaign assets, website updates, customer journey review, decision reports, enquiry management and CRM, automation or integrations where needed. Any use of AI is defined around the task, information involved and review requirements.
Engagement Format
Ongoing support or a defined improvement project. Channels, responsibilities, deliverables, review frequency and separate budgets are agreed before implementation.
FAQs
Can this include advertising management? Yes, when channels, scope, budget and measurement are agreed. It is not assumed in every engagement.
Do you guarantee rankings or a fixed number of customers? No. We define goals and measures, then assess performance in the context of the data, market and work delivered.
Must we begin with a CRM? No. We review follow up first and choose the process or tool that fits the need.
Can you work with the existing team? Yes, with clear responsibilities for delivery, approval and review.